The National Indo-American Museum were busy bringing the, “Beyond Bollywood” exhibit to the Field Museum in Chicago and needed some design work. While working on their layouts I took a crack at redesigning the layout of the logo they were using. They had all the elements of a great logo but simply had to reconsider the hierarchy of the visual elements of the logo to help the legibility and give a quick read.
Website logo use and name change to National Indo-American Museum (NIAM):
Elements created in Illustrator for Event Flyer - Cricket Festival.
Landscape and Portrait treatment of Event Poster. The portrait version was chosen by the client.
IAHM Newsletter. Created in Indesign.
The board of IAHM Gala fundraising..
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Original logo followed by iterations of different hierarchy layouts of the logo elements and ending with final logo.
