Stand out and be seen with hands holding binoculars

strategy | storytelling | design

design partner for busy healthcare entrepreneurs looking to cultivate clients through visual communications.

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Sustainability focused Brand Designer based in Chicagoland area.

Diamondback Bicycles Logo redesign with image of tire tread close up
Ozark Natural Grilling Pellets Business Card with Logo application
Removal of 3rd Molars Infographic
Knead to Whisk Bakery Logo

What we often hear:

“I want to connect and standout in the marketplace but don’t know how to...”

“I’m overwhelmed running the business and worrying how others see us.”

“I need a logo that looks professional.”

5 Step Process:

  • We deep dive into what your looking to solve. Who your target audience is. What service/product you offer. Why how you think a design solution will help your problem.

  • We explore your competitors, visual taste, brand identities you like, who your ideal customer profile is and the touchpoints your ICP can meet your brand.

  • After the Discovery and Exploration steps we begin with brand strategy which guides the iterative process of brand identity with two rounds of feedback and changes. Any more than two rounds of changes would incur an extra cost.

  • Application of your logo onto different mediums.

  • Upon completing the Identity and it’s application we offer a 3 month span to make sure your website or brand identity is running smoothley

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Testimonials.

  • "We won the RFP with our submittal to the Town of Nantucket. Sonal was definitely a part of our success by putting together a strategy, creating our identity and marketing of our leaf yard compost product."

    - Nathan W. of Oyster Envrionmental, LLC

  • "Sonal channeled my inner vision, voice, and style into a functional website... it was a seamless process."

    - Shefalee of Cultural Connections

  • "We are very pleased. Sonal was a real asset in designing our pellet bags. They look so good!"

    - Dave N. of Ozark Natural Grilling Pellets

  • “Thank you for all you have done. You have gone above and beyond to get us educated and off the ground. We could not have done what we did without your help and guidance.”

    - JPC of Oyster Environmental, LLC

  • "Guided me to build a distinctive brand story through visuals and tone to create content for Indo-Western clothing website."

    - Ushma of Ray’d our Closet