Redesign of Ozark Natural Grilling Pellets
Process: Thumbnail options.
Process: Thumbnail options.
Process: Mascot illustration for the brand representing the three stake holders for possible placement on package design.
Client:
Ozark Grilling Pellets
Objective:
Ozark Grilling Pellets is a family owned business with roots in lumberjacking. In recent times they have found a market in creating high quality grilling pellets for consumer use. Their initial logo and package design had served their function but they wanted to communicate the high quality aspect of their brand. Their brand is for the fun relaxed backyard outdoorsy personality who enjoys the flavors from grilled food. Using their brand colors of black orange and white; with collaboration with the owners the new logo was created.
Process:
Ozark Natural Grilling Pellets (ONGP) original logo was a saw. The owners wanted to keep some element of the saw. Eventually we started thinking about representing the brand as their version of the 3 pigs, each pig being a personification of the three owners. It was decided the pigs were not communicating the high quality that they wanted to be known for.
Solution:
The word mark solution with the Missouri state icon was chosen to showcase their brand as a high quality premium brand. The Missouri state icon represents their pride of their origins. The original black and orange brand colors remained the same.
ONGP Business Cards
Package design of 20 lb polybag with ONGP logo for Classic Blend.